Tours & Attractions at Fisherman's Wharf

As San Francisco’s most popular visitor destination, Fisherman’s Wharf offers a wide range of land, sea, and air activities. For ideas about what to do, check out the listings below of Fisherman’s Wharf Merchants Association Member Businesses, offering the best in San Francisco Cruises, Rentals, and Sightseeing Tours available at Fisherman’s Wharf.


Bike Rentals & Tours
Sightseeing Tours
Water Excursions, Alcatraz Tours, Bay Cruises, & Dining Cruises
Sportfishing & Boat Charters
Air Tours

Bike Rentals & Tours

Locations: 2661 Taylor Street and 501 Bay Street

Phone: 415-346-BIKE (2453)


Since its inception, Bay City Bike Rentals and Tours has been modernizing the bike rental market in San Francisco and surrounding areas. The idea for an efficient and easy bicycle rental operation in San Francisco was the idea of husband and wife who sought to offer visitors top quality bikes for rentals and tours. The goal of the small, family-run business was to transform the rental business with professional, bright, clean and welcoming facilities; new, high quality bikes replaced annually; exceptional customer service; and quick check-out procedures. Over the years, we’ve expanded to four Fisherman’s Wharf storefronts featuring 100s of bicycles. We feature a fleet of 1,000+ bicycles; from standard Comfort Hybrids, Performance Bikes and Tandems, to Electric, Kids and Road Bikes. 

With each rental we include a map, route advice, helmets, bike storage and rear gear racks. We give you the option to comfortably and safely experience San Francisco like a true native. Guests can indulge in the road less traveled and the exciting “underground” routes through this spectacular city offers using our custom, high quality maps that detailing rides for all levels of riders and interests. In addition to self-guided rentals, we feature four Daily Guided Tours led by expertly trained guides. These tours take guests over the Golden Gate Bridge to Sausalito, around the city on a custom urban tour, and through the historic backroads of the Presidio- respectively. The guides strive to provide an excellent experience for guests, with safety and fun as the objectives of each tour. 

Our Tour Guides retain the freedom to personalize their tours with their personality and to cater to their riders’ needs – if riders are experienced the tour can be embellished; if riders are novice the tour can slow it down a bit. Bottom line- no two tours are alike. The dynamic, international staff at Bay City Bike is comprised of bicycle enthusiasts and share the passion of enjoying the outdoors and everything that the San Francisco Bay area has to offer. Bay City Bike is committed to providing guests with a safe, fun and memorable experience without exception, without fail, every time. Amazing Views, Flat Paths, Family Fun: Bike San Francisco! Come visit us at any of our 4 Prime Locations on Fisherman’s Wharf!

Address: 2715 Hyde Street

Phone: 415-202-8888


Blazing Saddles Bike Rentals & Tours, a family owned and operated company, started in Fisherman’s Wharf over 30 years ago with a single idea: to share the unforgettable experience of biking over the Golden Gate Bridge. Since then, Blazing Saddles has continued to provide the most professional and experienced bike tours and rental services. Join one of our guided tours and let our experienced guides share their local knowledge, or blaze your own trail on a self-guided ride.

Our main location, at 2715 Hyde Street, has our best selection of bikes as well as an indoor test ride to make sure everything is comfortable before you go! When you’re ready to ride, we’re just a block and a half from the start of the car-free bike path that will take you on a beautiful bayside ride over to the Golden Gate Bridge. You’ll cross the bridge on the sidewalk, and after that it’s a fun downhill cruise into beautiful Sausalito, where you can take the bike with you on a ferry boat to return to San Francisco.

Blazing Saddles has the largest rental fleet in California with something for everyone! Our family-friendly rental fleet includes comfort bikes, tandems, and a full line of kids’ bikes and equipment. We also offer high-end electric, road, and mountain bikes, plus private tours and group events! However you roll, our friendly and knowledgeable staff will make sure Biking the Bridge is the highlight of your trip!

Sightseeing Tours

Address: Pier 33, Alcatraz Landing

Phone: 415-981-7625 (ROCK)


Alcatraz Cruises is the National Park Service concessionaire serving visitors to Alcatraz Island. Open seven days a week, with several daily departures, Alcatraz is a place to experience for locals and visitors alike. Tours sell out quickly, so call or book online in advance.

The island’s rich history means there is always something new to discover. See the first lighthouse on the West Coast and learn about Alcatraz as a Civil War fort. The award-winning audio tour of the cellhouse offers stories of former guards and inmates from the federal penitentiary. Find out about the 19-month occupation of Alcatraz by Indians of all tribes. Explore the natural side of “The Rock” with beautiful gardens, bird colonies, and breathtaking views. Few destinations captivate visitors as much as Alcatraz Island does.

The Alcatraz Day Tour ticket includes a roundtrip ferry to the island, the cellhouse audio tour, and a variety of daily programs. The audio tour is available in eleven languages – English, Spanish, Portuguese, French, German, Italian, Dutch, Russian, Japanese, Mandarin, and Korean.

The Night Tour is a unique program limited to just a few hundred visitors per evening. Tickets include roundtrip ferry, a live narration as the boat cruises around the north side of the island before docking, a ranger-guided tour from the dock to the cellhouse, the cellhouse audio tour, and a variety of special presentations only offered at night.

​Alcatraz Island is truly an inescapable experience.

Address: 99 Jefferson Street

Phone: 415-433-1657


Sit back and enjoy the ride as you cruise through the city on an open-top bus and learn about San Francisco’s unique history. You have the choice of a personal recorded commentary or an entertaining live commentary. You can hop-on and hop-off the bus to visit attractions before hopping back on-board to continue your journey. The tour’s main highlight is the journey over the fabled Golden Gate Bridge and the stunning views back across San Francisco Bay from Vista Point. Don’t forget your camera to help capture some memorable moments.

Address: 224 – 7th Street

Phone: 415-441-5695


​Fold up your map. Put away the guidebook. And see the San Francisco most visitors never see! Zip all over town in a GoCar and let this little yellow car take you on a GPS-guided tour of the city. Your GoCar will tell you where to go and give you the scoop on what you’re seeing, telling the stories a local tells. Our tours take you on fantastic and varied tours around San Francisco. It’s an entertaining, exhilarating and enlightening way to see the city!

Address: Pier 41 Ticket Office; 478 Post Street (Union Square Ticket Office)

Phone: 415-353-5310


Gray Line of San Francisco, part of the worldwide family of Gray Line Sightseeing Companies, offers a fully guided San Francisco City Tour, Muir Woods & Sausalito Tour, Napa & Sonoma Wine Country Tour, Monterey & Carmel day and overnight tours, and Yosemite National Park day and overnight tours. Recently awarded Trip Advisors 2014 BEST SIGHTSEEING TOUR for Monterey & Carmel and Napa & Sonoma Wine Country, Gray Line of San Francisco is the last family owned, full-service sightseeing, tour and charter company in San Francisco. San Francisco Open City Tour – Hop On Hop Off offers visitors sightseeing on your own aboard the newest state-of-the-art buses with retractable roofs. A new Sausalito Loop and Night Tour is also offered.

Address: 757 Beach Street

Phone: 415-851-9190


Explore San Francisco in a three-wheel, eco-friendly electric Tuk Tuk. Our fun and quirky electric rickshaws will change the way you see the City By the Bay. What’s a Tuk Tuk? Only the most fun way to experience San Francisco. You’ll see more sights in an eco-friendly Tuk Tuk than you could ever see on foot. Venture into lands forbidden for large buses for an all-inclusive behind-the-scenes San Francisco experience. The brightly painted eco-friendly electric vehicles can accommodate up to six passengers, plus a driver. Ultimate City Tours, Night Tours, and Craft Brewery Crawls are among the memorable daily tour choices. Private tours are available, too.  
The 2.5 hour Ultimate City Tour explores 16 neighborhoods. Climb San Francisco’s tallest hills in this small, but mighty vehicle! Marvel at the sparkling San Francisco Bay and city skyline, enjoy the sights and smells of Fisherman’s Wharf, green spaces in Golden Gate Park, and a photo stop at the Golden Gate Bridge. Lombard Street’s 8 world-famous crookedest street hairpin turns are on the route most days, too!  Your experienced, entertaining tour guide narrates your 2.5-hour excursion, stopping often for “Instagram-worthy” photos! Departs from Fisherman’s Wharf or Union Square.
The San Francisco Lights Tour explores San Francisco at night in a cozy, electric Tuk Tuk! Load up your Instagram with shots of the bejeweled skyline and magnificent Bay Bridge and Golden Gate Bridge. Enjoy the bustle of Fisherman’s Wharf, take in the Bay Bridge light show from the Embarcadero, cruise through back alleys of Chinatown, and savor the aromas of Italian dinners in North Beach. Your 2-hour excursion is narrated by entertaining tour guides who know their stuff!

On the Craft Beer Tasting Crawl, guests visit three award-winning breweries in this modern-day rickshaw. Try local craft beers and learn the history of brewing by the bay in this 3-hour experience. Leave the driving to us with fun karaoke on board and tastings at each brewery! Ages 21 and up.  

Tailor-made private Lucky Tuk Tuk Tuk charters can include custom routes, hotel pick-up and of course, karaoke.  

Address: 542 Presidio Avenue, San Francisco

Phone: 415-923-0934


Established in 1999 and head quartered is SF, our esteemed clientele have enjoyed superior service and we are fortunate to receive their repeat business and word of mouth referral. As a leader in personalized service to discriminating customers, Protocol beats our rivals. If you are thinking prestige & excellence, you have come to the right place. Protocol features Audi, Mercedes benz, stretch limousines, luxury vans and Hybrid vehicles

Address: 757 Beach Street

Phone: 415-474-3130


San Francisco Electric Tour Co. is the original Segway Tour Operator in San Francisco, providing fully guided and narrated tours since 2004. We offer fun-filled tours via Segway — the world’s most unique transportation device. We pride ourselves in offering exceptional service, amazing tour guides, and a memorable San Francisco Experience.

We offer seven (7) fun San Francisco Segway tour routes. We provide each guest with one-on-one training and every tour is fully narrated by one of our experienced tour guides through radio headset. We explore different parts of San Francisco and take guests to hidden locations and panoramic vistas. Photo stops are made along the way and we post tour pictures to Facebook, so guests can share their Segway experience with family and friends.

A city as unique as San Francisco demands a one-of-a-kind way to tour it — and Segway is the answer. Experience one of our unique and memorable Segway Tours: ​ Wharf & Waterfront Segway Tour: Explores world-famous Fisherman’s Wharf, the hidden alleys of historic Little Italy/ North Beach, and delivers breath-taking bay views of Alcatraz, the Golden Gate Bridge and more. Golden Gate Park Segway Tour: We are the exclusive licensed Segway tour operator in Golden Gate Park. Guests glide through the eastern section of the park with over 8 miles of designated trails, bike paths, and low-traffic areas of this urban oasis. Night Chinatown & Little Italy Segway Tour: Explores Little Italy/North Beach and Chinatown, while offering fantastic night views of the new Bay Lights installation, the Transamerica Pyramid, Coit Tower, the Ferry Building, the San Francisco Waterfront, and Alcatraz Island Lighthouse.  Advanced Hills and Crooked Street Segway Tour: For riders with prior Segway experience. Scoots up Russian Hill, glides down Lombard Street, the world’s “crookedest” street, and explores Little Italy/North Beach and the San Francisco waterfront. Advanced Golden Gate Park Segway Tour: For guests who already know how to ride a Segway and want to explore the park without having to complete our full Segway training. Less training time equals more riding time! Waterfront Segway Mini Tour: Offered daily for guests on a shorter time limit this tour covers the North Beach/Little Italy as well as Fisherman’s Wharf & Waterfront. This tour is 1.5 hours long.  Golden Gate Park Mini Segway Tour: Covering the eastern portion of Golden Gate Park this tour allows for those with a time limit to have all the fun in a shorter time.  This tour is 1.5 hours long.

Address: 288 Beach Street

Phone: 415-345-8687


​At Tower Tours, we take pride in our personalized customer care, modern and luxurious fleet of vehicles, and professional and talented guides and drivers. We sell dynamic and memorable San Francisco touring experiences at reasonable and competitive prices. As we’ve watched our company grow, we continue to work hard to provide the best assortment of San Francisco sightseeing, and have a long list of happy, satisfied clients who have referred our services many times over.

Water Excursions

Address: J-Dock, PIER 39

Phone: 415-777-1630


Experience the best in San Francisco by sailing on the beautiful San Francisco Bay with Adventure Cat Sailing Charters.  These legendary sunset sails and relaxing afternoon bay cruises are the perfect way to see the breathtaking San Francisco city skyline, Alcatraz Island, and travel under the Golden Gate Bridge. Consistently voted among the top five things to do in San Francisco, Adventure Cat Sailing Charters combines the romance of the city with the adventure of the sea.  Adventure Cat Sailing Charters sails from March 1st through the end of November.

Address: PIER 41, Marine Terminal

Phone: 415-705-8200


Blue & Gold Fleet is the premier provider of ferry and water excursion services on the San Francisco Bay, offering our famous one-hour Bay Cruise Adventure and a 90-minute Escape from the Rock cruise.  The company also provides regular ferry service to Sausalito, Tiburon, Angel Island, Vallejo, Alameda/Oakland, Harbor Bay, Richmond, Oracle Park (on San Francisco Giants game days and special events), and Chase Center (on Golden Gate Warriors game days and special events).  Blue & Gold Fleet carries approximately 4 million passengers annually and operates a fleet of 19 vessels.

Safety is the cornerstone of our entire operation, especially during this time of Covid-19.  That’s why our experienced captains, crew, and reliable vessels ensure our guests a safe, comfortable experience around the San Francisco Bay.  We are also proud to be a national leader around sustainable and environmental practices, as shown through our numerous awards.

Address: Pier 3, Hornblower Landing

Phone: 888-467-6256


What’s the best way to see The City by the Bay? Take to the water to celebrate in San Francisco, with Hornblower Cruises & Events. Whatever the occasion, you’ll enjoy gentle bay breezes, glittering waves, and the dramatic San Francisco skyline. Our public dining cruises and private charters offer an only-in-San Francisco experience complete with welcoming service, gourmet cuisine, and stunning views of the most celebrated sites. Whether it’s a public or private event, whatever you choose, it’s an unforgettable way to explore San Francisco. Make your memories on a Hornblower dining cruise today!

Address: Pier 43 1/2

Phone: 415-673-2900


Red and White Fleet’s cruise tours of San Francisco Bay take visitors to San Francisco’s biggest landmarks and premier attractions, including the beautiful Golden Gate Bridge and around notorious Alcatraz Island. Red and White’s boat cruises of San Francisco Bay are not only spectacular, but also a convenient way for visitors to discover the many famous sights of the City by the Bay in a relaxing and classic way. After all, our boat tours of San Francisco Bay depart up to 17 times daily from Fisherman’s Wharf, feature indoor and outdoor seating, and have cash bars onboard. Plus, our daytime cruises include exclusive headphone audio in 16 languages, giving you the option to learn about San Francisco history and sights, or to simply kick back and enjoy the amazing views. Don’t let your visit pass without taking a SF Bay cruise aboard the Red and White, the original San Francisco tour provider.

This year begins our 125th year of operation. Red and White has offered visitors and residents a variety of special SF Bay cruises, such as sunset journeys, bridge-to-bridge tours, and more. We look forward to sharing our hometown also with you! In addition to sightseeing cruises on San Francisco Bay, Red and White Fleet also features a variety of city tours and excursions throughout Northern California.

Popular options include bus tours to Muir Woods, the Sonoma & Napa Wine Country, Yosemite, Monterey & Carmel, as well as Hop-on Hop-off Double Decker bus tours of San Francisco.

Sportfishing & Boat Charters

Address: Berth 4, Jones and Jefferson Streets

Phone: 415-456-9055


The catch is striped bass, halibut, salmon, reds, blues, lings and things. For those of you with queasy stomachs, our trips are mostly in the San Francisco Bay. Bait is included in the price of all fishing trips (live, of course).  For your comfort, we have a heated cabin, microwave, TV and VCR. Just bring your lunch, drinks, warm clothes and a little good luck, and enjoy your day of fishing with Capt. Erik, Capt. Aaron, and crew. If you have a special occasion (birthday, bachelor party, funeral or a bay tour), we are certified for up to 60 people

Address: Berth 7, Jones and Jefferson Streets

Phone: 415-752-5886


Captain Joe’s is located at world famous Fisherman’s Wharf. We offer daily fishing trips on one of our two boats. All our boats come with a professional crew to allow you to enjoy your experience. We also offer bay cruises and whale watching. Our fleet is owned and operated by Captain Joe.

Address: Berth 5, Jones and Jefferson Streets

Phone: 415-564-5515


Chucky’s Pride is one of the most beautiful sportfishing vessels located at world renowned San Francisco Fisherman’s Wharf. She is a 50- foot Delta/Delta fiberglass vessel, inspected and certified by the United State Coast Guard. Chucky’s Pride is powered by a pair of Cummins QSL-9, 400 horsepower diesel engines. She has been most recently refurbished throughout with the latest state-of-the-art electronics and safety equipment. For your comfort, Chucky’s Pride carries 50 gallons of fresh water, 6 bunks, LCD TV, DVD, IPod interface, surround sound, refrigerator, microwave and a fully heated cabin.

Address: Berth 3, Jones and Jefferson Streets

Phone: 650-619-6629


Step aboard The Lovely Martha for the best sport fishing the San Francisco Bay has to offer! It’s salmon season and the fish sure are biting. You won’t just find king salmon aboard The Lovely Martha; you will also get a great haul of striped bass, halibut, and rockfish.

Join Frank Rescino, a third-generation captain, and his son and fourth-generation captain, Mike Rescino. You are in expert hands with this crew. The Rescinos have been running sport fishing tours from Fisherman’s Wharf for over 100 years.

Sign up for a 1/2-day fishing trip for just $100 before the season ends! The Lovely Martha also cruises the bay year-round for public and chartered sightseeing tours. Tours cruise past all the highlights of the bay, including Alcatraz and under the iconic Golden Gate Bridge. This is one photo opportunity you don’t want to miss!

Address: Berth 2, Jones and Jefferson Streets

Phone: 415-367-5600


Great White Shark Adventures — During the Fall months (September – November), thousands of marine mammals migrate to the Farallon Islands, which are approximately 27 miles from the San Francisco Bay, to breed and calve their young. This event attracts the largest great white sharks in the world. The Farallon Islands, located in the red triangle, are the known feeding ground for great whites before their long Pacific migration.

We have had many dramatic encounters from great white attacks from the safety of our vessel. These events are purely natural and part of everyday life at these islands, and truly unforgettable!  

Our adventure from San Francisco’s Fisherman’s Wharf to the Farallon Islands is a full-day excursion and includes continental breakfast, lunch, coffee and beverages. This trip also provides an atmosphere with an education on great white sharks and the Marine Sanctuary of the Farallon Islands.

Our shark encounters are viewed from the surface in full view for everyone. On some trips, we see 2 or more sharks; on others, we don’t see any sharks at all. Our goal is to provide an opportunity to experience a great white shark sighting and encounter other marine life.

The Farallon Islands are a safe haven to 37 types of endangered species, 400 types of birds, elephant seals, California sea lions, and stellar sea lions. It is also a popular migrating stop for many types of whales, including the blue, grey and humpback whale, with the possibility of porpoises and dolphins.

This is a great expedition for anyone who loves the outdoors. This rare adventure will provide you with an opportunity to observe such an occurrence with a great white shark attack as well as a memory of a lifetime!.

Air Tours

Address: 242 Redwood Highway

Mill Valley, CA  94941

Phone: 415-332-4843


Seaplane Adventures is a family owned and family-run business in operation since 1945.  We offer a variety of flight options, including our most popular 30-minute Golden Gate Flight, which departs from the water in Sausalito and flies along the coast over the Golden Gate Bridge, Baker Beach, Point Bonita Lighthouse, Crissy Field, Downtown San Francisco, AT&T Park, Alcatraz, and Angel Island.  We offer shuttle service from PIER 39.  This is a fantastic way to see all of San Francisco and is great for all ages.