Fisherman’s Wharf Merchants Association Special Holiday Issue

Planning to visit San Francisco’s Fisherman’s Wharf during the holiday season?  There are fun attractions to visit, things to see and do, hotels and restaurants for your holiday events, and plenty of sights and sounds.  
Looking for more details on visiting Fisherman’s Wharf, or a list of restaurants and hotels? Please visit our website at 
See you soon!

Looking for the perfect place to celebrate the holidays?  Look no further than The Grotto to showcase San Francisco, with an unforgettable atmosphere, supreme service, and a wide selection for you and your group to eat, drink and be merry!

Complete with a full Sinatra Bar and bay views, our large venue space is perfect for your holiday event!  We can accommodate groups large or small.  Contact us today!  

Location: 2847 Taylor Street

For more information: Call 1-415-673-7025 or email 

Host an unforgettable holiday luncheon with 50 of your friends and colleagues in Hotel Zephyr’s Game Room, with 805 sq. ft of immersive indoor meeting space featuring a pool table, ping pong, tabletop shuffleboard, and custom 60″ Samsung Smart TVs.


Let our creative catering and events team deliver the ultimate dining experience to you and your guests, so that you can relax and enjoy the party!  Inquire here for more information and pricing.


Location: 250 Beach Street
For more information or to book: Call 1-415-617-6565  


Book your hotel holiday party to be held in December of January 2020 at Hotel Zoe and receive a one-hour hosted wine/beer bar!*

Experience timeless social events with a refined flair.  With space for parties ranging from 25 to 90 people, Zoe can help design the perfect party.  Enjoy the following amenities:

  • Four-star dining at our onsite restaurant
  • More than 2,700 square feet of fully revamped event space, private catering and banquet facilities
  • Unique location in the heart of historic Fisherman’s Wharf
  • Screens and full audio-visual services available

*F&B minimum requirements must be met.

Location: 425 North Point Street (at Mason)

For more information: Call Debbie Jimenez, 1-415-292-4545 or email

Enjoy live holiday music in our lobby every Tuesday and Thursday in December, from 4:00 p.m. to 6:00 p.m. at the iconic Argonaut Hotel.  

Small bites and holiday-themed cocktail service will be available. 

Dates: Every Tuesday and Thursday in December 2019 

Time: 4:00 p.m. to 6:00 p.m.

Location: 495 Jefferson Street 

For more information: Call 1-415-563-0800 


Santa and His Helpers, and Live Music at Boudin at the Wharf!

Santa and his helper elves will visit Boudin Bakery at the Wharf every weekend in December from 12:00 p.m. to 5:00 p.m., leading up to Christmas!  Their last weekend will be an extended visit through Christmas Eve (December 21-24).

There will also be live music featuring pianist Billy Philadelphia from 12:00 p.m. to 4:00 p.m.

Dates: Beginning Saturday, December 7, 2019

Location: 160 Jefferson Street 

Times: 12:00 p.m. to 5:00 p.m. (Santa Visits); 12:00 p.m. to 4:00 p.m. (live piano music)

For more information: Call 1-415-928-8860 or email 


Visit Santa at NorthPoint Shopping Center

Join in the holiday festivities with the merchants of NorthPoint Shopping Center!  Children will enjoy visiting with Santa and singing along with the Dickens Singers.  Adults can sing along, too!

NorthPoint Shopping Center offers neighborhood shopping convenience and services for all of your essential grocery, banking, dining, pharmacy, beauty, health and fitness needs. 24 Hour Fitness, located on the second level, is open 24/7.  Plentiful parking in our two-level garage right on the premises.  Free 90-minute parking with purchase.  You can also hop on a city bus to visit us.  There are five Muni bus lines servicing the streets around NorthPoint Shopping Center.

Dates: Saturday, December 7, 14, and 21, 2019

Time: 1:00 p.m. to 3:00 p.m.

Location: 350 Bay Street (between Powell and Mason)

The Red, White & Green Fleet

On the weekends in December and Christmas week, Red and White Fleet will operate as the Red, White & Green Fleet — a special holiday-themed family event.  This cruise includes: boarding photo (available for purchase); a massive lit-up Rudolph nose on the bow of the vessel; free Santa hats for all guests; giveaways from Santa on-board; Santa’s workshop with holiday games for everyone; holiday-themed drinks and holiday music.  

Bring the family, take in the sights, and enjoy some holiday cheer out on the bay as we cruise along the skyline of San Francisco with its modern skyscrapers and historic landmarks, past the infamous island of Alcatraz, under the impressive San Francisco Bay Bridge, and the legendary Golden Gate.  

Tickets selling fast!  Limited capacity.  Book today!

Dates: December 7, 8, 14, 15, 21, 22, 23, 24 and 25, 2019

Departure Time: 3:30 p.m.

Location: Pier 43 1/2 

For more information: Call 1-415-673-2900

Join Us at the BV for a Make-A-Wish Foundation Benefit Event & Christmas Cheer!

Share some holiday joy at the Buena Vista!  On Saturday, December 7th, from 10:00 a.m. to 3:00 p.m., BV food servers will be assisted by members of the SFPD (emphasizing the “serving” in “Serve & Protect!”) during a Brave the Bay event benefitting the Make-A-Wish Foundation

Join us later in the month on Christmas Day, from 9:00 a.m. to 5:00 p.m., when we’ll be serving up conviviality and cocktails only.  And of course we’ll be giving 2020 a warm and lively welcome on New Year’s Eve, so be here for some BV cheer! 

At our adjacent gift shop, we make gift-giving easy with a unique selection of merchandise from BV logo apparel and art to glassware and goodies for stuffing stockings and putting under the tree.  To help make your holiday shopping more festive than fraught, we offer shipping services as well.  You can also visit the BV online gift shop

Happy Holidays!

Regular Hours: Restaurant and Gift Shop Open Daily, 9:00 a.m. to 2:00 a.m.; Weekends: 8:00 a.m. to 2:00 a.m. (excluding Christmas Day)

Location: 2765 Hyde Street (at Beach)

For more information: Call 1-415-474-5044


Santas on Segways Holiday Tour

Suit up as Santa and jump on a Segway this holiday season in San Francisco!  In the Santas on Segways tour, see the city’s glittering holiday spectacles while you enjoy hot chocolate, cookies, and holiday karaoke music!  Delight onlookers (and confuse a few children!) as you and your fellow Santas grab some fresh crab at Fisherman’s Wharf, where the boats are lit up in celebration.  See the 60-foot white fir Christmas tree at PIER 39, then take a selfie with another gorgeous tree at Ghirardelli Square.  Tour also covers North Beach, Chinatown, and the Holiday Ice Rink at Embarcadero Center. See the Bay Lights Show, the Ferry Building, and the Transamerica Pyramid, all festooned for the season.  Take in the breathtaking nighttime views of the historic ships at Hyde Street Pier, decorated cable cars and the Alcatraz Island lighthouse.  Santa suit and beard provided, along with a specially decorated safety helmet!  

Tour is 2.5 hours with rider training.  Ages 12 and up (must be 100 to 250 lbs. (45 to 113 kg).  $85.00 per person.  Book early!  Santa has only loaned us these suits for a limited time.

Dates: December 12-15 and December 19-24, 2019 only

Time: 5:00 p.m. 

Location: 757 Beach Street (near Hyde)

For more information or Reservations: Call 1-415-474-3130 


2019 Lighted Boat Parade

The Fisherman’s Wharf Community Benefit District and the St. Francis Yacht Club will join once again to present the oldest and largest lighted holiday boat parade on San Francisco Bay.  Boats festooned with lights and holiday decorations will parade along the waterfront on Friday, December 13, 2019

A holiday tradition since 1994, the parade includes members of the St. Francis Yacht Club, Fisherman’s Wharf Fishing Fleet, Golden Gate Yacht Club, PIER 39 Marina, and the Sea Scouts.  The parade route will begin just off of PIER 39, proceeding west past Fisherman’s Wharf, Fort Mason and the St. Francis Yacht Club, and will turn around off of Crissy Field to return along the waterfront. 

This event happens rain or shine, but realistically if it’s poor weather and/or choppy conditions, you will see less boats in the parade. 

Time: 6:00 p.m. to 8:00 p.m. 

For more information: Call 1-415-673-3530

Breakfast with Santa at Hard Rock Cafe San Francisco

What’s Christmas without a little Jingle Bell Rock?  Join us at Hard Rock Cafe for the most rockin’ time of the year at Breakfast with Santa, where you can enjoy an unlimited breakfast in true Hard Rock style!

* Decorate your own donut

* Story time

* Write a letter to Santa

* Take pictures with Santa

Adults – $18.95; Children – $12.95.  Hurry and purchase your tickets now!

Date: Saturday, December 14, 2019

Time: 9:00 a.m. to 12:00 p.m.

Location: Entrance to PIER 39

For more information: Call 1-415-956-2013 or email

Holiday Events at the Blue Mermaid

Celebrate the holidays at The Blue Mermaid Restaurant with our specialty menus!  

On Christmas Day, enjoy a delicious 3-course, prix fixe dinner menu with beverage specials from Santa, Rudolph and his team of dashing reindeer.  Reservations are available from 2:00 p.m. to 10:00 p.m.  

Pop The Champagne Dinner on New Year’s Eve!  Pop the cork on a brand new year with a dazzling New Year’s Eve celebration 3-course, prix fixe dinner and beverage specials!  Reservations available from 5:00 p.m. to 10:00 p.m.  Our bar will be open until 11:45 p.m.

On New Year’s Day, arise to a beautiful new year by starting the day off right with a delicious brunch and Bloody Mermaid and Mimosa!  Breakfast menu is available from 7:00 a.m. to 11:00 a.m.  The Make Your Own Bloody Mary Bar is open at 8:00 a.m.  Brunch is from 11:00 a.m. to 4:00 p.m.  

Our full menu for breakfast, lunch and dinner will be available during our regular hours of operation.

Regular Hours: 7:00 a.m. to 10:30 p.m.

Location: 471 Jefferson Street (next to the Argonaut Hotel)

For more information: Call 1-415-771-2222 or email  


Holiday Nights & Sights City Tour

Put on your complimentary Santa hat and hop aboard a Hornblower Classic Cable Car for a 90-minute Holiday Nights and Sights City Tour of San Francisco!  

This holiday-themed interactive tour, led by a professional Hornblower guide, features breathtaking views of San Francisco during the festive season, holiday music, live narration, and fun for the whole family.

Dates: Now through December 30, 2019.  Closed on December 25 and December 31.

Times: 6:00 p.m. and 8:00 p.m. 

Location: 2766 Taylor Street

For more information or Tickets: Call 1-844-922-2532  

Holiday Hot Chocolate and Hot Floats!

Ben & Jerry’s is not only good for great ice cream; we also have amazing hot fudge!  Come stay warm and try a custom super rich and fudgy Hot Chocolate or Hot Float (made with ice cream).  Cold weather never felt so good!

Dates: Now through December 31, 2019

Hours: 10:00 a.m. to 8:30 p.m. (Monday through Wednesday); 10:00 a.m. to 7:00 p.m. (Thursday); 10:00 a.m. to 9:30 p.m. (Friday); 10:00 a.m. to 10:00 p.m. (Saturday and Sunday).

Location: Pier 41, Fisherman’s Wharf 


All I Want for Christmas is You, Food!

The Christmas tree is out and your favorite holiday songs are playing.  Here at Eagle Cafe, we work hard to provide our guests with the best holiday experience.  Join us for seasonal cocktails and happy hour, while overlooking the San Francisco Bay, Golden Gate Bridge, and Alcatraz.

Excellent pier and bay views, plus validated parking (one hour) in the PIER 39 Garage.  Celebrate the holidays by making your reservations now!  

Dates: Now through December 31, 2019

Hours: 7:30 a.m. to 9:00 p.m. daily

Location: Entrance to PIER 39, Second Level

For more information: Call 1-415-484-1282 or email 


The Holiday Spirit Has Arrived at Fog Harbor Fish House

The Christmas tree is out and your favorite holiday songs are playing.  Here at Fog Harbor Fish House, we work hard to provide our guests with the best holiday experience.  Join us for seasonal cocktails and seasonal menu items, while overlooking the San Francisco Bay, Golden Gate Bridge and Alcatraz.  We take reservations in advance and offer remote wait reservations using or the Yelp app.  

Family-owned and operated spanning through three generations, Fog Harbor offers 100% sustainable seafood favorites ranging from Award-Winning Clam Chowder, Dungeness Crab, Jumbo Scallop & Crab Risotto, Cioppino and Seafood Platters.  As contributors to environmental protection and sustainability, Fog Harbor is committed to preserving the environment and became a San Francisco Green Certified Business in the summer of 2018.  

Excellent pier and bay views, plus validated parking (one hour) in the PIER 39 garage.  Celebrate the holidays by making your reservations now!  


Dates: Now through December 31, 2019

Hours: 11:00 a.m. to 10:00 p.m. (Monday through Friday); 10:30 a.m. to 10:00 p.m. (Saturday and Sunday)

Location: Second Level of PIER 39

For more information: Call 1-415-421-2442 or email 


Peppermint Hot Cocoa Now Available at Ghirardelli Ice Cream and Chocolate Shops!

Visit a San Francisco Ghirardelli Chocolate Shop this holiday season and try the limited-edition Peppermint Hot Cocoa — free with purchase of a Ghirardelli Collectable Mug!  

While you indulge on cocoa, complete your holiday shopping list with stocking stuffers, the Winter Village Collection, Advent Calendars, and Exclusive Ornaments.  

The Original Ghirardelli Ice Cream and Chocolate Shop and 2 other shops are located in historic Ghirardelli Square.

Dates: Now through December 31, 2019

Shop Hours: Varies

Locations: Ghirardelli Square, 900 North Point Street

For more information: Call 1-415-474-3938 


Happy Holidays from Pier Market Seafood Restaurant

Dreaming of a white Christmas — but if the white runs out, we’ll drink the red!

Celebrate the holiday spirit at Pier Market Seafood Restaurant!  Dine with us while sipping on California wines, handcrafted cocktails and draft beers.  Get a behind-the-scenes view of our chefs at work with an open kitchen and grill overlooking the bay.  We take reservations in advance and offer remote wait reservations using or the Yelp app.

Pier Market Seafood Restaurant offers a 100% sustainable seafood, waterfront dining experience with views of the San Francisco Bay, the infamous PIER 39 Sea Lions, and Alcatraz.  One-hour validated parking in the PIER 39 garage.  

Dates: Now through December 31, 2019

Hours: 11:00 a.m. to 10:00 p.m. (Monday through Friday); 10:30 a.m. to 10:00 p.m. (Saturday and Sunday)

Location: The end of PIER 39 (across from the carousel)

For more information: Call 1-415-989-7437 or email 


Seas the Holiday this Year! Join Us at Wipeout Bar & Grill

Perfect for families, Wipeout Bar & Grill offers breakfast, lunch and dinner, and of course, Californian surf-vibes.  


Enjoy local and imported draft beers, handcrafted cocktails and wines on our outdoor patio or by the fire pit, with flat screen TVs seen from every table.  Enjoy the bustling PIER 39 and your favorite winter sports while dining on appetizers and entrees, ranging from 100% sustainable seafood to Wipeout Burgers, Shreddin’ Salads and Big Wave Bowls.  


With celebrity-signed surfboards, and word-famous beach signs, Wipeout Bar & Grill is San Francisco’s wildly popular surfing restaurant!  One-hour validated parking in the PIER 39 garage.
Dates: Now through December 31, 2019
Hours: 9:00 a.m. to 10:00 p.m.  (Breakfast daily from 9:00 a.m. to 11:00 a.m.)
Location: Lower Level in the middle of PIER 39
For more information: Call 1-415-986-5966


Holiday Lights & Sites San Francisco Tour Aboard Lucky Tuk Tuk

Jump in a Lucky Tuk Tuk  for 2 hours and see Union Square, City Hall, Fisherman’s Wharf, and the Embarcadero decorated for the holidays!  Join us for some holiday cheer aboard a 6-passenger, electric-powered rickshaw and enjoy yummy hot cocoa, candy canes, fuzzy Santa hats, and plenty of sing-along holiday karaoke.  Family fun for ages 6 and up!

$75.00 (adults); $55 (children ages 5-11).  For everyone’s comfort, we suggest 5 riders per Tuk Tuk.  6 guests if group includes children ages 5-11 and adults.  No infants or children on laps.

Dates: Now through December 30, 2019.  Closed Christmas Day.

Time: 7:30 p.m.

Start Location: Jefferson at 2770 Taylor Street (across from Fisherman’s Wharf sign)

For more information or Reservations: Call 1-415-851-9190 


New Year's Eve with DJ William Stokes at Hard Rock Cafe San Francisco

Want to enjoy the festivities, but not a fan of fighting crowds?  Just need an effortless place to relax?  We’ve got you covered!  

Call a car and head to Hard Rock Cafe for an elegant dinner, live music, your very own private bar, and easy access to the fireworks on the Embarcadero at midnight. 

Bow ties or blue jeans – all are welcome!  Plus – an environmental- friendly celebration at midnight – BUBBLES!

Each ticket purchase includes: Salad, Choice of Entree, NY Cheesecake; Champagne; Complimentary NYE party favors; Priority Seating; and Full Access to Private Bar.  Get your tickets now!

Date: Tuesday, December 31, 2019

Time: 6:00 p.m. to 12 midnight

Location: Entrance to PIER 39

For more information: Call 1-415-956-2013 or email   


Happier Holidays at PIER 39!

PIER 39 is spreading Holiday cheer on San Francisco’s Waterfront!  The PIER is once again unwrapping its nightly tree- lighting experience on its 60′ Christmas tree, which will come to life every half-hour from 5:00 p.m. to 10:00 p.m.  Synchronized to holiday music, the tree transforms into a kaleidoscope of swirling colors, adorned with thousands of specialty lights and ornaments.  These dazzling tree-lighting moments take center stage all season long.*
PIER 39 is offering a special Holiday Prepaid Parking Offer!  From now until January 5, 2020, guests can park in the PIER 39 Garage after 4:00 p.m. until Midnight the same day for ONLY $10!  This offer is only valid by prepaying on our reservation system  here


Get into the spirit of the season at PIER 39 while shopping, dining and strolling The PIER.  Visitors will also enjoy local community Holiday performances, writing letters to Santa, holiday craft making and more!
*Events and event activities are weather-permitting and subject to change without notice.
For more information: Call 1-415-705-5500 or email 

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