Welcome to
Fisherman's Wharf
Visitors and locals alike can enjoy indoor and outdoor dining, unique shopping, bay cruises, fun family attractions and museums, as well as amazing outdoor activities!
itineraries
Find both must-sees and off-the-beaten path Wharf spots in these itineraries curated by local experts.
Discover More⟶Curious Kiddos
Are you looking for a family-friendly Wharf experience? Follow this fun-filled itinerary to give the…
Locals Hidden Gems
Fisherman’s Wharf is known for its most iconic landmarks. But the more you get to know this…
Art Aficionado
Take this art walk and gallery-hop and enjoy the artistic highlights of the Fisherman’s Wharf…
Classic Romantic
Are you and your better half looking for the best spots in San Francisco to celebrate your love this…
Nautical Nut
Land lovers need not apply! This itinerary is for seafaring boat-lovers and nautical history…
Locals Secrets
Does Fisherman’s Wharf make you think of lollygagging tourists, street performers, and chains…
what's up wharf
An Amazing Summer & Fall at Fisherman's Wharf in San Francisco: The Experience of a Lifetime
Summer through fall is an ideal time at the Wharf! From the California sun and perfectly cool…
- 4 min read
Fisherman's Wharf is cherished for its old-world charm, local fishermen, delectable seafood, and iconic sea lions. But there's a new attraction on the horizon with the SkyStar Fisherman's Wharf Ferris…
Stories from the Second Story with Big Bus Tours
- 8 min read
Hop on and off at your leisure for a full-day tour of the City Fisherman’s Wharf is one of the top tourist destinations in San Francisco, with restaurants on practically every corner. It is often…
Hidden Gems in the Wharf
- 12 min read
Hidden Gems in the Wharf Fisherman’s Wharf is known for its most iconic landmarks – The Golden Gate Bridge, Alcatraz, Ghirardelli Square, and PIER 39. But the more you get to know this waterfront…
Rookies in the Wharf: Park Smart
- 8 min read
How To Park Smart in Fisherman’s Wharf If there’s one neighborhood that visitors — both first-timers and many-timers — associate with San Francisco, it’s Fisherman’s Wharf. It’s a historic waterfront…
family-friendly things to do
Fisherman's Wharf is the most family-oriented place in San Francisco and contains the highest concentration of activities for families with children. Some popular activities for kids are visiting the Aquarium of the Bay at PIER 39, or eating world famous Ghirardelli chocolate.